Which Google Analytics reports need the activation of Advertising Features?

Answer

  • Real-time reports
  • Cohort Analysis reports
  • Demographics and Interests reports
  • Geo reports

Local SEO Insights:

For the Demographics and Interests data to be available in Google Analytics, you should first update Analytics to support the Advertising Reporting Features, and from there enable the Demographics and Interests reports.

With the Advertising Reporting Features enabled, you allow Google Analytics to collect additional data from the DoubleClick cookie (web activity) as well as from the Device Advertising IDs (app activity).

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