Which Google Analytics reports need the activation of Advertising Features?

Answer

  • Real-time reports
  • Cohort Analysis reports
  • Demographics and Interests reports
  • Geo reports

Local SEO Insights:

For the Demographics and Interests data to be available in Google Analytics, you should first update Analytics to support the Advertising Reporting Features, and from there enable the Demographics and Interests reports.

With the Advertising Reporting Features enabled, you allow Google Analytics to collect additional data from the DoubleClick cookie (web activity) as well as from the Device Advertising IDs (app activity).

Recommended

When linking your Google Ads and Google Analytics, what is not possible?

When linking your Google Ads and Google Analytics, what is not possible?

Answer Creating remarketing lists in Analytics for Google Ads campaignsViewing Google Ads click and cost data side by side with engagement data…

Which types of hits are tracked in Google Analytics?

Which types of hits are tracked in Google Analytics?

Answer Event-tracking hitEcommerce-tracking hitPage-tracking hitAll of the above Local SEO Insights: Google Analytics tracks events, transactions (ecommerce), and page hits. Each time…

Which reports show how traffic arrives at a website?

Which reports show how traffic arrives at a website?

Answer DemographicsGeoBehaviorAll Traffic Local SEO Insights: Under the Acquisition tab > All Traffic > Referrals, you can find all the websites that…