Search engines are an important way to find information and products, we all know about that.
They’re also a great resource for website owners, who can use them as part of their marketing strategy to make sure they get found by potential customers on the web.
Monitoring your organic rankings can be challenging. But we understand the importance of it, which is why our rank tracker will help you monitor and optimize for Google Local Rank!
Millions of daily users means there’s millions more opportunities! The good news for digital marketing agencies is that 46% of Google searches are made locally. This means you have an even better chance at helping clients achieve success in your area!
The more people who can find your website on search engine results, the bigger your chance of getting a conversion.
Getting a top spot in the organic search rankings is vital to getting more people to find you. As such, your SEO efforts should focus on strategies that can help you get more organic search traffic.
In any SEO strategy, you can’t move forward unless you know what your current position is. And that is why it is important to monitor your organic search ranking.
What is Organic Rank
When a person searches through Google Search or other search engines, they typically get two types of results – paid and organic.Paid results are advertisements you pay to appear in a particular keyword search.
Organic results, on the other hand, are not paid. Instead, your website will only appear if it closely matches the particular search query of a person. However, that is easier said than done, as it requires careful planning and a lot of SEO effort to show up on top of the organic search rankings.
Importance of Search Rankings
Every website owner wants their target audience to easily find them through search engines. This is highly possible if you are on the first page of the search engine results, if not on top of the organic search rankings.
According to Advance Web Ranking, the first page of Google search results gets 90% percent of search traffic clicks.
The second page of the search results is far behind, capturing below 6% of all website clicks. And if your website appears further in the search engine results pages, the lesser is your chance of getting clicks from search engine users.
The numbers will tell you of the importance of high organic rankings. It is integral to your overall business success.
Moreover, appearing on the first page of SERP is not an easy task, so much more if your goal is to be at the top spot of the search results.
There’s a lot you need to know when it comes time for global ranking battles. The more information available on how Google ranks pages, the easier your path will be towards success!
A good SEO tool can make all this data accessible in one place so that understanding what makes top competitors successful becomes significantly simpler.
Today is the best time to start planning your strategies to improve your organic rankings. The first important step is to know where you currently stand, and yes, you can use rank trackers for this purpose!
Ways to Track Organic Search Rankings
Connect Google Analytics with Google Search Console (GSC)
Google Analytics (GA) is a free analytics platform that is able to provide reliable data about your website traffic and on-site behavior among other things.
But do you know that GA also helps in tracking keywords and monitoring rankings related to your keyword data? While it is not the preferred rank tracking tool of some marketers (because it doesn’t offer comprehensive data), for a free tool, you have nothing to lose if you try it.
While GA is already a great tool, you can further optimize its benefits by connecting it with Google Search Console. You’ll need both your Google Analytics account and a Google Search Console account to connect the two.
To connect, follow these steps:
1. Log in to your Google Analytics account and from the Home screen, tap Admin > Property Settings.
2. Under Property Settings, scroll down to find the Adjust Search Console button. Tap on it.
3. In the next screen, you’ll find the Search Console Settings. From there, click the ADD link so that you can add your website.
4. The next screen you’ll associate Google Search Console and Google Analytics properties. Click to select a property:
Once you are done connecting GA to GSC, you should be able to see your complete keyword rankings from your Google Analytics dashboard. Simply go to your Home screen and click Acquisition > Search Console > Queries. From there, you can see your Search Query Data, Clicks, and Average Position.
The Search Query data contains a list of keywords or phrases you are ranking for. Clicks indicate the number of clicks you are getting to your website. Finally, the Average Position gives you insights about your ranking position for a specific keyword.
Note: While Google Analytics is the default analytics solution of many because it is free to use and it offers comprehensive analytics data, it is still missing some important data points.
Fortunately, there are platforms that allow you to reconnect keyword data with onsite behavior so that you can have a better understanding of the relevant keywords your target audience is using to find you.
Platforms that offer this type of service typically consolidate data from many search engines your site appears in. From the consolidated report, you can gain insights of your best performing keywords and the various places where website users have found you.
On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.
đUnderstand what’s going to happen:
âUntil July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties.
âAfter July 1, 2023, you’ll be able to access your previously processed data in your Universal Analytics property for at least six months. We know your data is important to you, and we strongly encourage you to export your historical reports during this time.
âIn the coming months, we’ll provide a future date for when existing Universal Analytics properties will no longer be available. After this future date, you’ll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API.
Use a third-party SEO tools
Another way to monitor your organic search ranking is using a third-party SEO tool. There are many third-party rank trackers that provide reliable data, more specifically, trending ranking data. If you are running an SEO campaign and find GSC/GA to have missing data points, a good alternative is to use a third-party SEO tool.
Third-party rank tracking tools generally vary in features but generally, they can do a wide variety of functions including:
- monitor Google organic search rankings
- do keyword data analysis
- identify a specific page’s current search position
- show ranking trends
- monitor organic traffic and on-site behavior
- monitor extra search elements
- monitor a competitor ranking
- monitor SERP competitors
With comprehensive data that are available from these tools, you can gain a better understanding of your search keyword data and overall SEO campaign performance.
It’s good to find an SEO tool that does not only offer your own ranking data but also provides insights about your competitors SERP ranking as it tells you where you stand versus your competition in the local market.
With an SEO tool that provides a reliable organic visibility report in showing your actual organic positions, you can then create a solid plan on how to better improve your SEO rankings.
However, one of the drawbacks of many third-party tools is that they come with an expensive fixed or subscription fee. Some tools also over-complicate organic traffic tracking. Before making a decision on which tracking tool to use for your organic rankings monitoring, check first the features and reviews for that specific platform.
If you are still looking for the right third-party tool to monitor your organic search rankings, GMB Crush can help.
Our rank tracker for local seo is designed to help you dominate your local three-pack, and it comes with a free local search ranking tracker tool that lets you monitor and compare your particular traffic trend on the Map SERP for a specific date range.
The ranking data and SEO data that you can get from GMB Crush can tell you when your business is doing well and when it is not in terms of SEO. You will know if your competitors are already outranking you in certain locations or zip codes. Those are vital information that can help you plan the next steps!
It’s easy to use the local organic monitoring tool running your local searches via the Extension X.
After registering your account, you will gain instant access to extra data to gain accurate information about any competitorâs listing.
With the Extension X audit features you can analyze any GMB Listing to retrieve:
âCurrent Ranking
âCurrent Business Status
âBusiness Title
âCategory Analysis
âReviews & Rating
âSentiment
âAddress & Phone Number
âWebsite & CID
âPlace ID & Coordinates
âCTR Data
âŠand more!
The biggest advantage of the GMB Crush local ranking tracker is that it is free and easy to use. It also allows you to easily share your rankings data with your clients without extra fees.
Use GSC to identify high ranking keywords
âŠwith a few or no clicks. Monitoring rankings is useless unless you take a specific action, especially for high-ranking keywords that are not driving quality traffic. You have a problem to fix when a page ranks higher in a search engine but doesn’t generate clicks.
The easiest way to find out if you have high-ranking keywords that do not generate a significant number of quality clicks is to use GSC. Log in to your GSC dashboard, and go to the Performance section. From there, click the Pages tab and sort results by Clicks. At this point, you can filter pages based on a baseline number of Impressions. You can then focus on pages that frequently show up but don’t have many click
GMB Organic Growth Checklist
The Definitive GMB/GBP Audit Checklist Template
Boost your clientsâ Google My Business listing with our comprehensive GMB audit template. It includes a complete GMB list of recommended strategies that can help prospects get more visibility online, driving business to their doors!
We understand that setting up a Google My Business listing is not enough to gain visibility and drive more online and foot traffic. You need to take into consideration that other businesses are also doing the same thing.
But your business or your clientsâ business will stand out if you can complete our comprehensive Google My Business audit template. The GMB Crush audit template checklist is easier to implement than ever before.
You can immediately implement it so that you can see the results.
We bet that sounds good enough â but let us tell you about the GMB audit process in detail.
Click the images below to Download the template!
Summary
We all know the importance of organic search monitoring and rank tracking. Knowing your keyword rankings and current position in the SERPs allows you to carefully plan your SEO efforts and identify your next steps so that you can outrank your competitors in the local search engine ranking.
There are various tools that you can use to monitor search engine rankings and each of them comes with pros and cons. It’s important to carefully choose the right organic ranking tracking tool so that you can get the right information you need for decision-making. If you already have a preferred rank tracking tool, it is important to check how to optimize its use for your goal.At GMB Crush, we offer a free local rank tracking tool that you can use to monitor not just your rankings but also your competitors. This can give you a head start in boosting your ranking with effective SEO tools and strategies.
Happy Crush!
SEO Lover, my motto is Action Over Words.
