Table of Content:
What Are Google My Business Categories?
Pick The Right Google My Business Category [2021 List]
What are Google My Business categories and why should you care about them? Your GMB listing has an important field called “categories” that is necessary for search engines to know what your business does. You can set both primary and secondary categories so make sure they match the services or products of your company’s website!
Business listings are an important resource for potential customers to find your business on Google Maps and the internet. One way you can show what kind of service or product you provide is by selecting a category from over 3900 options that best fits with your brand, which will be seen both online and in person as well! You’re only allowed one primary category when setting up google my business but don’t worry because it’s still very impactful- so make sure to plan ahead before deciding on which cuts fit best for your company.
How do you find the category of your business?
Choosing The Right Google My Business Category
When you select a category, it’s best if follow these 4 rules:
- The first rule is to make sure the only two words in your category title encompass what type of business or service you offer. For example; “Taxidermy Services.” Categories with more than 2 words need to have one word describing each individual product/service offered by the company. This means they must be able to stand alone without any other information about this particular field being provided before somebody decides whether they want their services or not – “Dog Grooming & Boarding” would work well as an individual category but may also fit under another larger heading like Pet Care.
- When selecting a category, be sure to have audited any competitors’ listings with an eye towards how they rank in local 3 pack as well. Is your Google My Business crushing it? If you’re not sure, use our handy extension to audit any locally-ranking GMB listing in a few clicks. The video tutorial below will show you how your GMB Crush extension can help audit the 3 pack for any competitive listings. This is a great tool to use in order to get an edge over your competitors!
- Naming the right category for your GMB’s is imperative. Google will reward businesses who are specific and avoid adding as many categories to their GMBs, allowing you to rank higher in more precise niche searches!
- Do not add any categories misrepresenting your real Business and give the world an inaccurate representation of you. Google is scraping data from your website to create automated categories and services associated with your GMB Listing. Be real!
SEO Lover, my motto is Action Over Words.