What data does Google Analytics prohibit collecting?

Answer

  • Personally identifiable information (PII)
  • Purchase amount
  • Product SKU(s)
  • City

Local SEO Insights:

The terms of service of Google Analytics, which all its customers must adhere to, do not allow sending of PII to Google Analytics. PII includes information that Google can use to identify a person such as a name, billing address, email address and other information.

Recommended

What criteria can’t be used in creating a Custom Segment?

What criteria can’t be used in creating a Custom Segment?

Answer DimensionsMetricsSequences of user actionsAd type Local SEO Insights: You won’t be able to create a segment with the Ad type or…

Which data can’t be tracked in Google Analytics Goals?

Which data can’t be tracked in Google Analytics Goals?

Answer Customer’s lifetime valuePurchase transactionsNewsletter signupsClicks on the CTA button Local SEO Insights: Google Analytics is unable to track the customer’s lifetime…

What would prevent data from appearing in a custom report?

What would prevent data from appearing in a custom report?

Answer Multiple metrics in a Custom ReportMultiple dimensions in a Custom ReportCustom Report isn’t shared with users A filter that excludes all the…