What data does Google Analytics prohibit collecting?

Answer

  • Personally identifiable information (PII)
  • Purchase amount
  • Product SKU(s)
  • City

Local SEO Insights:

The terms of service of Google Analytics, which all its customers must adhere to, do not allow sending of PII to Google Analytics. PII includes information that Google can use to identify a person such as a name, billing address, email address and other information.

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