Which data can’t be tracked in Google Analytics Goals?

Answer

  • Customer’s lifetime value
  • Purchase transactions
  • Newsletter signups
  • Clicks on the CTA button

Local SEO Insights:

Google Analytics is unable to track the customer’s lifetime value as your goal because it does not belong to any of the four types of metrics that you can set as a goal, namely: Pages/Session, Destination, Duration and Event.

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