The Extension X

Business Title

Competitor`s titles & Keyword stuffing

Gain insights into your competitor’s titles, allowing you to see if they are stuffing keywords into their GMB titles to rank higher on searches.

Earn insights by checking the level of spam in the business niche, if for that particular industry Google is rewarding the lists with the keyword in the business title or the branded lists.

🔥 How to Deoptimize Over-Optimized GMB Listings Safely!

🤯It often happens that new client listings that you are working on seems be heavy stuffed with too many irrelevant words making them appear unappealing and less engaging than ever before.

💣 It’s common for new listings that you’re working on seems over optimized. By over optimized GMB listings I consider any listing with a keyword stuffed title and a larger number of additional categories as well making it look spammy.
🤔 Despite the fact that many Google My Business pages have long business titles, they are not ranked among the top three results for specific keywords. It’s clear these businesses want to rank higher for different keywords at once.

🚀 I came up so with a de-optimization plan which reverts/change their GMB name and the other fields safely.

👉 This strategy can be applied when your listing already received many recent changes and you are fearful of making additional edits that could lead to suspension.

Here are the steps to deoptimize any GMB listing safely.

⭐Step 1: I request an authoritative local guide account type and find the wanted GMB listing on Google.

⭐Step 2: I request that they perform “suggest edits” over their area in order for optimization needs.

⭐Step 3: I request a second local guide to validate the previous changes by answering Google’s questions.

⭐Step 4: I usually wait for about an entire day, and then I accept all of the suggested edits.

Here are our top tips to help you leverage your brand so that people take notice instead of just ignoring it because they see dozens like yours every day:

👉You should refrain from keyword stuffing your name for the sake of being different and unique. It will not take long to become just another one in a crowd, especially considering how easily competitors can do it themselves with little effort or care about their own names when they are so easy to come and go.

👉You may get competitors’ bad reviews. Their angry customers might confuse you with your competition, negatively affecting the reputation of both companies and reducing sales for all parties involved.

👉You have to be on your toes when it comes to competition. Your customers could also make mistakes, like getting their wires crossed and giving you a good review instead of the business down the street!

👉Many people may think you and your competitors belong to the same organization. This can lead to confusion over local branding, leading many customers to be confused when deciding (for example) which restaurant they want for lunch or dinner.

👉From a user perspective, it’s annoying to see all the results on an app pack appear under one umbrella. This can result in less engagement rates over time as people grow tired of seeing similar items.

👉Citation audits may be tougher and an auditor might find your local listings mixed in amongst others that are not yours. Google could confuse some of those similar citations under a similar name as well, which is why it’s important to keep these things sorted out ahead of time and in high consideration.

👉You are lowering way down the number of brand searches that Google could count and recognize in your favor, recognizing your niche as a very well-established market leader. Because of your generic broad name, Google likely will hedge its search results with businesses other than yours just in case the person wasn’t searching for their business.

👉Having fewer brand searches could be like losing potential customers if they had seen you listed among other related searches. 

👉”A good name can be the difference between a company that fades into obscurity and one with staying power.” That’s according to marketing consultant, Johnathan Stewart. With so many companies out there vying for customer attention these days, it’s important not just to have a catchy brand but also an easily memorable business name. In this day of digital media overload where consumers are bombarded by messages in their inboxes every hour on the hour from businesses they never knew existed before today, you want your message remembered over all those other emails!

👉We still don’t know how this aspect will be treated by the algorithm, so it seems like we should choose considering all instead of always!