The Extension X | GMB Crush Local SEO Tools

The Extension X

The Extension X provides a new level of insight into local search, giving you information on the top 20 GMB/GBP results for any given location and device.

The Extension X will provide you with all of the data necessary for an insightful analysis and strategic GMB/GBP planning session. You’ll be able to compare your company’s performance against competitors, as well as generate new customers.

Let’s see how! 😊

Table of Content:

The Data

Current Ranking

Current Status

Business Title

Category Analysis

Reviews & Rating


Address & Phone Number

Website & CID

Place ID & Coordinates

CTR Data

Lead Generation

CSV & Screenshot

The Data

With the Audit feature you can analyze the Top 20 Listings, and retrieve the following parameters:

  1. Current Ranking
  2. Current Status
  3. Business Title
  4. Main Category
  5. Hidden Categories (Coming soon)
  6. Rating
  7. Amount of Reviews
  8. Sentiment
  9. Address & Phone Number
  10. Website & CID
  11. Place ID & Coordinates
  12. CTR Data
  13. Lead Generation
  14. CSV Data

Upcoming Insights: Additional category insights, GMB Post count, Claim/unclaimed insights and more..

Let’s dive a bit deeper into the Audit features:

Current Ranking

With our powerful search technology, we emulate set location and mobile or desktop devices to deliver the highest accuracy of results. 

Once you have entered the parameters relating to the keyword, chosen device, and location, Extension X will be able to show you the exact position of each list at an organic level. Note that user preferences, search history, and other personalized search factors are ignored by our system and thus would not be reflected in the returned SERP results.

In case you want to manually move the positioning of one of the lists, our system will allow you to manually adjust the different positions.

Current Status

In the “current status” section The extension X shows whether at the time of the search the business is open or closed.

After hundreds of tests we have seen that Google often rewards the positioning of certain lists over others depending on the search hours.

It’s important to know what your competitors are doing. Reviewing their opening hours will give you insight into how they operate, which can help you decide when you should open your business to have a competitive advantage. Make sure to carefully consider adjusting your opening hours, as any changes can lead to the suspension of your GMB listing if there are too many variations made over time.

🔥How to leverage Popular Times on Google My Business

👉 Hey Crushers, Google sees how a city moves and “breathes” through all of its local business “popular times”.

😎We were recently looking at how local businesses could optimize around daily commuter and visitor traffic.

As everybody knows, if you click on a business listing in Google Maps you can see “popular times” with a “right now” indicator of how busy a place is.

💪One could then grabbing historical data from “popular times” complementary business could:

1⃣ Optimize/post taking advantage of these fluxes in traffic.

2⃣ Optimize for “commute happy hour” showing up a transit ticket and get a certain deal.

3⃣ Plan and strategize for new local offers in the days with less visitors.

4⃣ Leverage Google my business posts offers targeting “near me” searches to better estimate searches via Google My Business Insights.

5⃣ Leverage Google my business post targeting the most prominent “near me keywords” from the GMB keyword insight list.

6⃣ Track how a brand is getting less hits and visitors over time filtering historical data.

7⃣ Asking in store visitors to download a coupon meanwhile they’re waiting at the store to be served and then remarketed ad Hoc with segmented offers and messages.

👉 Upgrading the operational hours is a great way to distinguish your listing from competitors. As Google loves showing locations and businesses that are open during searches, we noticed upgrading operations will give you higher visibility in regards of when they’re operating as well as day-of availability for services or products offered at the location.

Business Title

Competitor`s titles & Keyword stuffing

Gain insights into your competitor’s titles, allowing you to see if they are stuffing keywords into their GMB titles to rank higher on searches.

Earn insights by checking the level of spam in the business niche, if for that particular industry Google is rewarding the lists with the keyword in the business title or the branded lists.

🔥 How to Deoptimize Over-Optimized GMB Listings Safely!

🤯It often happens that new client listings that you are working on seems be heavy stuffed with too many irrelevant words making them appear unappealing and less engaging than ever before.

💣 It’s common for new listings that you’re working on seems over optimized. By over optimized GMB listings I consider any listing with a keyword stuffed title and a larger number of additional categories as well making it look spammy.
🤔 Despite the fact that many Google My Business pages have long business titles, they are not ranked among the top three results for specific keywords. It’s clear these businesses want to rank higher for different keywords at once.

🚀 I came up so with a de-optimization plan which reverts/change their GMB name and the other fields safely.

👉 This strategy can be applied when your listing already received many recent changes and you are fearful of making additional edits that could lead to suspension.

Here are the steps to deoptimize any GMB listing safely.

⭐Step 1: I request an authoritative local guide account type and find the wanted GMB listing on Google.

⭐Step 2: I request that they perform “suggest edits” over their area in order for optimization needs.

⭐Step 3: I request a second local guide to validate the previous changes by answering Google’s questions.

⭐Step 4: I usually wait for about an entire day, and then I accept all of the suggested edits.

Here are our top tips to help you leverage your brand so that people take notice instead of just ignoring it because they see dozens like yours every day:

👉You should refrain from keyword stuffing your name for the sake of being different and unique. It will not take long to become just another one in a crowd, especially considering how easily competitors can do it themselves with little effort or care about their own names when they are so easy to come and go.

👉You may get competitors’ bad reviews. Their angry customers might confuse you with your competition, negatively affecting the reputation of both companies and reducing sales for all parties involved.

👉You have to be on your toes when it comes to competition. Your customers could also make mistakes, like getting their wires crossed and giving you a good review instead of the business down the street!

👉Many people may think you and your competitors belong to the same organization. This can lead to confusion over local branding, leading many customers to be confused when deciding (for example) which restaurant they want for lunch or dinner.

👉From a user perspective, it’s annoying to see all the results on an app pack appear under one umbrella. This can result in less engagement rates over time as people grow tired of seeing similar items.

👉Citation audits may be tougher and an auditor might find your local listings mixed in amongst others that are not yours. Google could confuse some of those similar citations under a similar name as well, which is why it’s important to keep these things sorted out ahead of time and in high consideration.

👉You are lowering way down the number of brand searches that Google could count and recognize in your favor, recognizing your niche as a very well-established market leader. Because of your generic broad name, Google likely will hedge its search results with businesses other than yours just in case the person wasn’t searching for their business.

👉Having fewer brand searches could be like losing potential customers if they had seen you listed among other related searches. 

👉”A good name can be the difference between a company that fades into obscurity and one with staying power.” That’s according to marketing consultant, Johnathan Stewart. With so many companies out there vying for customer attention these days, it’s important not just to have a catchy brand but also an easily memorable business name. In this day of digital media overload where consumers are bombarded by messages in their inboxes every hour on the hour from businesses they never knew existed before today, you want your message remembered over all those other emails!

👉We still don’t know how this aspect will be treated by the algorithm, so it seems like we should choose considering all instead of always!

Category Analysis

See the main category trend in the industry! If by analyzing the first 3 organic results for different related keywords you notice that the incidence of primary categories differs from your choice, we recommend that you evaluate a change of primary category and standardize the content of the site, GMB posts and location pages accordingly.

Reviews & Rating

Reverse engineer your competitor`s rating, number of reviews, allowing you to directly compare your listing`s performance to the competition before taking action!


Sentiment analysis is the automatic process of analyzing and detecting positive or negative opinions in customer feedback.

The GMB Crush algorithm is calculating the sentiment score from customer reviews. As shown in this case study: “Google is cleverly using bolded keywords to draw attention not only towards matching search terms but also to words related to the sentiment surrounding them. As certain key phrases surely trigger higher user engagement, we noticed that Google has given more visibility in their results for top reviews containing “Emotional Trigger Words” ( Eg: great, professional, efficient, etc.. etc.. )- with an intention of directing clicks and interactions towards listings.

As explained in our case study, some low sentiment score lists can rank high organically if they contain reviews that tell a story. To gain a competitive advantage, we recommend that you always monitor the “place topic” section of each list, where the most prominent keywords are grouped.

Address & Phone Number

To help you search for particular prospects, the Extension X allows you to collect data on potential customers to reach.

Website & CID

To collect even more data, the Extension X collects for you the URLs of the sites linked to each list and provides you with the relative CID of the my Business property.

The CID number is an important identifier to know and document for any business because it connects the different views (Maps, Local Finder, Search etc.) that a single listing has.

It also helps you identify if something new was merged with your company’s profile information or not when there are inconsistencies in data.

It’s always a good idea to provide Google the CID number when there are several GMB “ghost: listings linked to a client’s name.

The purpose of doing this is so that Google can easily identify which one should be kept and which ones you don’t want anymore.

The CID number is an easy way for Google My Business team members to identify which GMB listing is the official one. The identifier not only helps them work more quickly and efficiently on client’s behalf but also offers peace of mind that they are doing everything possible in their power to protect clients’ accounts from potentially fraudulent activity.

In addition, if someone has issues with running Ads on maps, giving them your CID will help their process go faster since it helps associate accounts correctly.

See the image below, the CID helped us communicate to Google which listing was the original one and which listing should be connected to the Google Ad via extension Ad.

Place ID & Coordinates

What’s Place ID?

Place ID is a unique identifier that Google assigns to a specific location of a business or place. Google uses it to match locations (coordinates) with certain places of interest across its Places Database and Maps.

Note: PlaceID identifies a location, so it is not available for service area businesses with no physical address.

How can you leverage Coordinates in Local SEO?

You can utilize geo-coordinates to build marked-up code using JavaScript, schema markup, to indicate your customers’ various service areas within their towns via location pages.

CTR Data

Based on internal statistical data, Extension X assigns an estimated CTR data based on the position of certain lists.

Lead Generation

Knowing which companies are performing well in terms of reviews, but badly organically, allows you to identify potential prospects to offer SEO and Google Ad services.

If the site is maintained and designed well, you can pitch to them. 

Note: Note: If some of these lists aren’t performing well organically, but are investing budget on Google Ad, these are potential great customers. Because if they are already paying hundreds, if not thousands per month to rank high, they will naturally be interested in knowing about SEO and Organic search opportunities.

Identify Outsider Listings

Outsiders are listings that have the potential to feature in the top three results but need a little SEO to rank higher in the future, to eventually rank within these top results.

So, for example, if a listing at spot number 9 has a great rating and has many reviews, almost equal to the top 3 organic spots, we can call this listing an outsider.

Now, from this data, we can start to summarize and identify potential new business opportunities. We can then begin to target and cold-call on those businesses that hold a good rating, high number of reviews, or own a good, functional website. This means that we can then offer them our SEO services quickly and efficiently.

CSV & Screenshot

Exporting and combining CSV`s

To get your CSV and/or screenshot file, simply scroll down, click “Download CSV” and/or “Screenshot” and boom – it’s done!

Simple, easy, efficient.

GMB Crush Pro Tip: Follow the same procedure for all other keywords that your potential clients are trying to target, and you will soon begin to see what parameters are the most relevant for multiple keywords at once.

Feel free to combine and categorize your results based on your own parameters and filters.


Frequently Asked Questions

Get in Touch!

Let’s Rock your Local 3-Pack Rankings!

GMB Crush brings you an easy way to rocking top local 3-pack rankings by delivering exactly what Google wants to see.
Join the waiting list. Get exclusive early bird access to the upcoming Webapp!