Getting a higher ranking in Google Maps listings is essential for any small-to-large scale business that is looking to target the local market. And when it comes to getting a more locally targeted audience, we can’t deny that there is a tremendous impact with using Google Maps optimization.
Google Maps marketing has evolved toward the easiest, fastest, and most effective solution to promote your brand over the internet. If you have a well-optimized Google My Business listing, chances are your target audience can easily find you in Google Maps when they search for your type or category of business in your area.
Consumer Behavior When Searching for a Business
Before you strategize for Google Maps marketing, it’s important that you should first understand how consumers use the Google search engine to find a product or service provider. That way, you can align your Google Maps strategy with the behavior of your prospective customers.
It’s no surprise that Google comes as the most visited search engine, getting over 62 million visits in 2019, holding a market share of more than 92 percent. With that said, you can now focus your strategy on optimizing your business to rank higher on Google and be shown in Google Maps.
More people are using Google to search for businesses.
Over the years, searching on the Internet has also changed drastically. Instead of just searching for answers to questions, more and more people are now using Google Maps to search for directions to the nearest park, pizza place, grocery, restaurant, or even hospital, among others. We also use the internet to check for special deals or offers or to look up customer reviews or posts before making a purchasing decision or availing of their services.
With the current trend on how customers are using Google Maps and the Google search engine in general, one important question that owners should ask themselves is whether their Google Maps marketing strategies allow them to appear on top of the local 3 pack. Having online visibility will help direct traffic to your website and bring in more people to your physical location.
Local searches for businesses will continue to increase.
Based on various studies, there has been a steady increase in local searches in recent years and it is not slowing down anytime soon. That is especially true as online ordering ramps up. Customers are not even using the phrase “near me” anymore when searching for a local business in Google Maps because they are aware that the search results will be localized. And when the results show up, some of the important information that the customers would like to see are your business hours, physical location, and contact number.
As a high number of consumers utilize Google Maps to search for business establishments near their locations, you can stay competitive by carefully planning your Google Maps marketing and SEO strategy.
Voice search is becoming an emerging trend.
More and more consumers are also using Google’s voice search each day. In fact, more than 20 percent of mobile searches are done using voice search. With about 40 million Americans already owning a smartphone and a significant number of those using the technology to shop or visit a website, it is not surprising that this trend will continue to rise in the near future.
If you may ask, what does this trend have to do with Google Maps SEO?
Voice search isn’t just for buying items online. You can also use it to research products and services in order to make an informed decision or to find a specific business in Google Maps. You should already start thinking about the best Google Maps marketing strategy to optimize your business for voice searches.
Searching through mobile devices is highly relevant.
Many people use their mobile phones and similar devices to browse through websites, shop and compare prices online, read reviews and find the nearest place to go on Google Maps. These consumers enjoy the speed and convenience of mobile devices versus their computers.
As mobile searches increasingly grow, you should start considering having Google Maps marketing strategies with that information in mind.
If you want to rank higher in local searches or if you want to stay on top of SERPs, you should stay up to date with the current trends in consumer behavior. That way, you will not miss out on opportunities to reach out to your potential customers on Google Maps and any other platforms.
More and more consumers are reading reviews before making a decision.
We already know that for any type of business, reviews matter as they represent the opinion of your customers about your brand. And the majority of people using Google Maps to search for a local business especially those they have not tried before will rely on reviews to make an informed decision. And Google knows this, that’s why they allow users to filter businesses based on rating. So a bad review will not only affect your ranking but it can also make or break your business.
With the huge impact of reviews on decision-making, your Google Maps marketing strategy should include monitoring your reviews proactively. Being proactive means responding to your reviews in a timely manner. If there’s any negative review, address the concern immediately and write in a tone that best represents your brand’s personality. More often, if you address the concern, even an unhappy customer can turn out to be one of your loyal clients.
Moreover, as Google factors in the quality and quantity of customer reviews in Google Maps rankings, it’s a good idea to start planning how to get more quality reviews. Here are some tips that you could use:
Get more reviews by simply asking customers for their honest feedback. Generally, happy customers are willing to take a few minutes of their time to leave reviews.
Get more feedback by creating a shortcut link. The normal process to leave a review may take a few steps that even the happiest and most willing customers may not want to do. Fortunately, Google allows you to create a shortcut link that will direct customers to a page where they can type in their feedback in just one step.
How to get the shortcut link:
Using your computer:
Step 1: Sign in to your Google My Business account. If you have different locations, open the specific location you want to manage.
Step 2: Click Home from the left menu.
Step 3: From the “Get more reviews” card, copy your short URL then share it with your customers.
Using your mobile device:
Step 1: Open your Google My Business app. If you have multiple physical locations, open the one that you want to manage.
Step 2: Click Customers, then Reviews.
Step 3: On the top-right hand side of your screen, tap Share.
If you have not created a short name yet, you’ll be asked to make one.
Step 4: Copy the short URL then share it with customers.
Get more feedback by sharing the shortcut link on your website. Your website is probably the first place that your customers would want to visit if they are willing to leave unsolicited reviews. You could create an easy-to-find call-to-action button on your website that will automatically direct your customers to the page where they can share their feedback.
Experiment with other techniques. There are tons of ways on how you can solicit reviews from your customers without violating Google’s policies. You could simply ask in person, use your email campaign, or go through your social media posts. Emphasize how easy it is for them to leave a review both on your Google My Business listing and on your website. Also, explain how their reviews can have a lasting impact on how you can serve them better.
It’s important to note that it is against Google’s policies to get reviews from customers through incentives or by having review stations at your place of business.
5 Reasons Why Google Maps Local SEO Marketing is Important
The behavior of many consumers who use the Internet to search for local businesses just proves that Google Maps marketing as part of your local SEO is indeed important for your business to gain visibility in Google Map. For you to fully understand how Google Maps marketing can impact your business, we have listed these top benefits:
1. Google Maps marketing and SEO is the best tool for marketing.
With the dramatic increase of mobile devices used to search the internet, Google Maps will be your best tool for local SEO. More than 60 percent of people who use navigation tools are using Google Maps and that means a lot of traffic. If you start planning and implementing your Google Maps marketing strategy now, there’s a big chance that you’ll get ahead of other businesses in terms of attracting those people who are using Google Maps.
2. Google Maps marketing and SEO is an inexpensive and powerful advertisement tool.
Millions of people across the globe are using Google Maps to search for directions to attractions, establishments, and even personal addresses. If implemented properly, Google Maps local SEO can significantly bolster your online visibility. Google Maps offers an incredible free advertising exposure for your business. What’s more, if your business is at the top rank in Google Maps’ local 3-pack, it can drive a great number of Google Maps users to your business’s physical location or website.
3. Google Maps marketing and SEO will help your business attract more mobile device users.
With more than 65 percent of smartphone users utilizing Google Maps for local searches, getting to the top rank in organic search results or being included in the local 3 pack of Google Map will give your business around 75 percent of user clicks. That only shows how Google Maps and local SEO matter if you want your business to get a steady stream of leads.
4. Google Maps marketing and SEO will help increase your leads and customers.
With the right Google Maps SEO strategy, your business is more likely to land a spot in the local 3-pack. Being included in the local 3-pack of Google Maps will not only boost your visibility but will also help increase your leads and actual customers.
Let’s remember that as of February 2021, over 154 million people are using Google Maps worldwide and more than 60 percent of these people use the “click to call” action from Google search engine results. Imagine if your business is prominently displayed in 3 packs of Google where users can easily see it. This could translate to more call to action for your business.
5. Google Maps marketing and SEO will help you become an industry leader.
The best thing about Google Maps marketing SEO is that it can have a long-term impact on your business. As your business gets more reviews, citations, and backlinks, it will further help your business rank higher in local searches. It will also help your brand establish a good name and become an industry leader. And since we know that one of the determining factors in the local ranking is prominence, you’ll further gain an advantage over your competitors in Google business listings and search rankings.
Now that we have established the importance of Google Map SEO, the next step is to identify the most effective local SEO techniques. But before that, we need first to identify the Google Maps ranking factors. They are what Google Maps considers important when ranking businesses.
Google Maps Ranking Factors
There are various factors that Google considers to rank a business higher in the Google Maps listings and be included in the 3 pack. Primarily, they are relevance, distance, and prominence. So it does not follow that if your business is the closest to where the user is located, it will show up in Google Maps 3 pack. Google Maps might show other business listings that are more relevant and prominent. That’s why it’s important that your Google Maps marketing SEO should take these three ranking factors into consideration.
Relevance – If you have tried searching for a local business, you probably already noticed how most of the business listings on the search results are related to what you are looking for. That is what relevance is all about.
Google Maps listings will only show businesses that match what someone is looking for. To do this, Google needs to understand the nature of your business so that it can match your GMB listing to relevant Google Maps searches. One way to improve your relevance is to claim your business through GMB, complete your GMB listing, and add more detailed information about how your entity works.
Distance – When ranking businesses, Google Maps also considers the proximity of your physical address to where the user is located (geo-target). If a user will not specify a location in their search, Google will calculate the distance based on what it knows about the location of the user.
Google My Business listings that are closer to the location of the searcher will have an advantage under this criteria. And if you want Google Maps to know your proximity to the user, be sure to make your business address consistent across your different online accounts.
Prominence – Prominence is about how popular your business is. Some businesses are already prominent offline and Google Maps tries to show this in the local rankings. But aside from popularity in the offline world, prominence is also based on what Google knows about your business from across the Internet, including mentions of your business in other websites, listings in directories, backlinks and others. Also considered under prominence is the volume and accuracy of citations your business gets (such as mentions of your business name, phone number, and address) across the Web. More importantly, Google Maps will also take into account the domain authority of your website.
The quantity and quality of your customer feedback also fall under this factor. The more quality and positive feedback your business receives, the better your chances are of improving your local rankings.
Businesses That Can Benefit from Google Maps Local SEO
Every company that targets a local audience has something to gain from Google Maps local SEO. However, there are specific types of businesses that can significantly benefit from it.
1. Law firms
Generally, when people look for a legal service provider or legal counsel, their intent is to find an expert that is easily accessible where they are located. The majority of those people would use Google search engine or Google Maps (instead of directories) to search for one. If you appear in a Google Maps ranking and your law office is backed by much positive feedback, you’ll attract more potential visits to your office.
When it comes to law firms, due to the negative stigma that’s associated with their service, many potential clients are interested in what your existing clients say about you. That is why getting more positive reviews is especially important for this type of business to build trust and a good reputation from the users.
2. Medical service providers
Clinics, dental offices, urgent care providers, doctor’s offices, and the likes will also enjoy positive returns from Google Maps marketing and local SEO.
Due to the urgency of medical services, the intent of most potential clients is to choose a provider located closest to where they are staying. That’s unless they have a reason to avoid your business such as if you have a bad reputation or have too much negative feedback.
If your business is offering medical services, you can boost your Google Maps rankings by focusing on optimizing your GMB listing.
3. Plumbing service
If a pipe needs fixing and you need immediate help, you would want someone who can get to your location and fix the issue as soon as possible. Similar to medical services, there’s also urgency associated with plumbing services. Hence, the intent of people looking for a plumbing service is to find a company that is located in the area.
With the help of Google Maps local SEO, you can improve your visibility and rankings in Google Maps listings. This in turn could lead to more calls for your service. Indeed, plumbing businesses will greatly benefit from having optimized Google My Business listings and optimized websites.
4. Pet service providers
This is a highly specialized business and the intent of the majority of people searching for pet services on Google Maps is to find a local provider.
With an effective Google Map SEO strategy, you can increase your visibility, improve your rank on the local 3 pack, and get more clicks when users will search for your business category.
5. Restaurants and bars
Restaurants, bars, and other similar entities in the hospitality industry are a big business as food is a staple in our everyday life. The main goal of these businesses in optimizing their Google My Business listings is to become the go-to place in the community. To achieve this status, your business needs a lot of returning clients and good reviews. Yes, positive feedback comes into play here since generally, a geographic location has more competing businesses in this industry than say, pet services, medical services, or law offices.
6. Real estate companies
Real estate companies and Google Maps SEO go hand in hand, especially for smaller real estate companies. Google Maps SEO can help you compete with more established real estate platforms like Zillow and Trulia. To gain proper exposure and to beat those real estate giants, you need to have a hyper-local strategy.
The success of real estate businesses greatly lies in having website pages targeted for local markets so that their listing will appear in long-tail keyword searches. Your goal should be more specific and granular as possible. For example, your website should have contents that feature the smallest neighborhoods where a property you are selling belongs to. You could discuss the landmarks, history of the place, local events and more. Doing so can help your page rank for long-tail searches.
8 Pro Tips to Optimize Your Business for Google Maps 3 Pack
Ranking higher on Google Maps 3 Pack involves various local SEO strategies. And when we say Google Maps SEO, this is a very broad topic and it covers numerous strategies and tactics designed to help your business be included in Google 3 pack. You may already be familiar with some of those Google Maps optimization strategies, while the others may still be new to you. We will try to be as detailed as possible in discussing these Google Maps optimization tips.
We have listed our optimization tips for effective Google Maps marketing in no particular order. They are equally important and if you want to rank higher in relevant searches, you may consider doing all these Google Maps strategies that are relevant to you.
Google Maps strategy #1. Build links to rank higher.
Links are still one of the most important ranking factors in Google algorithm, both for organic and in Google Maps. That is why if you want to increase your visibility and be included in the local 3 pack of Google Maps, this is one of the primary things you need to focus on.
Any link to your website that isn’t marked as “no follow” passes the authority over which will likely help with Google rankings. However, it is the local links that are highly valued because they make your business relevant to your locality which is also a way of saying you have authority in the local market. Citations about your business from local links will have a higher probability of driving actual customers.
A local link should meet these two criteria:
- Links back to your website
- Is targeted at a local audience
You may be surprised to find out that citations or links from other small businesses in your area that are not necessarily authority sites are more valuable than say, links from New York Times or Huffington Post. That is because those small businesses have influence in your target market and they command more authority.
It’s important that the local link should be from the same area where your business operates. So if you are doing business in New York and you are getting backlink traffic from San Francisco, that might be worthless to the goal of your business.
It can be a bit challenging to start building your link, but here are some helpful tips that you could apply:
- Start building citations. Citations give you the ability to place your business name, address, and phone number on another website that’s decent and not being spammed. From the citations, you can also put your website link to generate traffic. Link opportunities for citations may be limited but if you find an opportunity, go for it.
- Find local newspapers, blog sites, directories that feature local businesses.
- Connect with local bloggers with followings in the radius you set forth.
- Find opportunities in local publications that write content about events and places in your area.
- Find other local businesses that are open to having local partners.
The opportunities to find local backlinks are vast and it’s up to you to be more proactive in finding those opportunities to get more links than your competitors.
Google Maps strategy #2. Add geotags to your photos and videos.
Adding geotags to your photos and videos can also help you rank higher in Google Maps. Geotags are geographical information in the form of metadata that you can add to your various social media including photos and videos. The data may consist of coordinates such as latitude and longitude of the location plus other relevant information such as the city or suburb.
Geotags are important for your Google My Business profile since each search results listing is based on your exact location in a particular city or area. Adding a geotag to your photos and videos gives Google more information to index, which will then help your business rank higher in Google Maps and other search engine listings. So when a user searches for “pizza takeout in Cleveland” for example, and your photos have the same geotag, there’s a chance that your company will appear on top of the search results.
If you’re taking your business photos using a smartphone, you just have to switch your Location Services to “on.” Your photos will be automatically geotagged based on the location the photos were taken.
Google Maps strategy #3. Be proactive in adding posts.
Google Posts is a feature in GMB that allows you to post and share relevant content on your listing. Your posts will improve your business’ relevance in your city or town and in turn, help you rank higher in Google Maps and other local search engine results.
Through your Google posts, you can connect with your existing and potential customers to let them know of any offer, announcement, popular item, or event details among others. When people have more access to your information through your posts, there is a good chance that they will decide in your favor.
Your Google posts can be in different formats such as text, photos, and videos. Your posts will then be visible to Google users through the “Updates” or “Overview” tabs on mobile in search and Google Maps. A post will also be visible on the “From the Owner” section of the GMB profile on your computer, on both the search engine and Google Maps.
There are different types of posts that can help you rank higher in Google Maps. However, in no case should you include your phone number in your posts as Google may reject it. In each post, provide your readers with specific details for their decision-making. And if relevant, add a call to action button to improve conversion.
Say you have a new product or item on your menu. You can use this type of post to update your customers. You can highlight your new offerings by including specific details about them plus some photos that can catch the attention of your target audience.
If you are posting an event, you need to add the title of your event as well as the start and end dates and time. If you’re not adding a start or end date, Google will default it to 24 hours from the date it’s posted. Remember that a good title is a title that’s optimized.
Event posts may include a video or photo, description, and call to action button. If an event post meets certain criteria, it may also show up in the “Overview” tab of your Google My Business profile. This makes the event even more prominent to your customers.
Google My Business also allows you to post your promotional sales and discount offers. Offers posts require you to add the title of the offer, start and end date, and time. Google will automatically add a “View Offer” action button for this type of post.
When making offers posts, you can also include a description, photo, video, link, coupon code, and terms and conditions of the offer.
You can use this type of post when you are adding new products that you want to appear in your Product tab. You can manage your entries in the Product Editor. It’s important to note though that product posts will not create a post that you can share.
When you’re updating your hours of operation, customers who will visit your Google My Business profile will be able to read a message about your recent update. The hour’s update will also automatically create a post confirming you made this change. It will show up on the Updates tab of your Google My Business profile.
Here are some tips to make your posts work to your advantage:
- Add a high-resolution photo that is clear and with good framing.
- Write a headline that will inspire your customers to take action.
- Make the title concise, containing only the necessary details to fit in the 58-character limit.
- Be clear about what the post is all about in your descriptions. You can add up to 1,500 characters but the ideal length is between 150 and 300 characters.
- Add a clear call to action such as “Buy now,” “Check offer” or “Call.”
Your posts can have a tremendous impact on your Google Maps optimization efforts, and adding posts regularly is just one side of the coin. If you want to have a competitive edge and win the game, it’s also important that you have general knowledge or insights on how your competitors are optimizing their posts and how Google is actually rewarding them for such strategies. Although this feature is not available in your Google My Business dashboard, GMB Crush can help.
At GMB Crush, we conduct an audit of your competitors’ posts and relay to your vital information such as the number of posts they have for the last 90 days. Now, this is important because, in this type of competition, it greatly matters if you have more posts than those of your competitors. If you know that they are doing like 40 posts and Google rewards them for that, then you can strategize to double that number.
Aside from the number of posts, GMB Crush will also give you insights into your competitors’ titles so you can see if they are overstaffing those titles with keywords to improve their ranking. As this clever tactic is not acceptable, you could request the Google My Business team to review their listings.
Moreover, there’s so much more than GMB Crush can do for you in connection with Google Maps SEO. This powerful tool can help in optimizing your Google My Business listing and help you get ahead of the competition.
Google Maps strategy #4. Take advantage of the subcategories in your Google My Business listing.
After you claim your business in Google Maps and if your business is composed of multiple locations, service areas, or branches, or if your store has multiple departments, you can take advantage of Google’s subcategories for your optimization. With each subcategory, you’ll have an opportunity to compete in the local search.
Each Google My Business category will represent a competitive market in a particular area. This strategy can give your brand more opportunities to be found on search engines and to reach your target audience.
Many of your competitors are probably already using different subcategories to boost their traffic. However, there is no way for you to check and analyze their data from your Google My Business dashboard.
Fortunately, with Google My Business GMB Crush, you can now have insights on which additional categories your competitors are using and how those categories are ranked. With this available information, you can then edit your Google My Business profile to replicate the categories that work for them.
Google Maps strategy #5. Get more positive reviews.
Every business owner can probably relate to how nice it feels to read positive feedback from your customers. It can give you an idea of what your customers love about the products or services you are offering. Having those reviews on your Google My Business listing will also let anyone who stumbles upon your profile know about your business offerings.
But more than the pleasure that positive feedback can offer, they can also have a remarkably high impact on Google Maps SEO and your general SEO efforts. Reviews send a strong signal to Google that equates to how your customers consider your expertise, authority, and trustworthiness.
When Google ranks a website or business on Google Maps, it considers three factors among others: distance, relevance, and prominence. Reviews fall under the third factor.
If you look closely at the impact of good or positive feedback, we can summarize them as follows:
Positive feedback on your GMB listing shows how your customers trust your business.
Google trusts what your clients say about your business more than what you as a business owner will say about your business. While you can’t overstuff your Google My Business description with keywords like “Best laundromat in Cleveland,” your clients or consumers can freely say it as much as they like and what they say will count towards your Google Maps ranking. Google will reward you for it because, in the eyes of Google, it means that your clients trust you.
Positive feedback on your GMB listing drives more traffic.
According to an online survey, 57 percent of consumers will only engage with a business if they have a 4-star rating or higher. So if your business has a good rating with much detailed feedback, this will send a signal to Google that your business is authoritative, and so is deserving to be at the top ranking. And when you are at the top rank, particularly in the local 3 pack, there’s a higher chance that users will actually use your service or buy products from you.
Positive feedback on your GMB listing tells Google what your business is all about.
Let’s remember that the more relevant information Google has about your business, the more likely it will consider you as relevant for a particular search in your area. When that happens, it is also more likely that your business will rank higher or be listed on Google’s 3 pack. Positive reviews have an impact on your business. They tell Google bots what your business is about, even if such information is not available on your website.
For instance, if you are a restaurant and your website did not mention vegan dishes, but many of your customer feedback mentioned it, Google will be able to capture that information and rank you on searches related to “vegan food” and similar.
We have already established the importance of positive feedback or reviews. The next question is – how to get more?
There’s no shortcut for getting many good reviews. More often, it is a combination of excellent customer service and hard work. Don’t be afraid to be creative in soliciting positive feedback. You could simply ask your in-store clients to leave you feedback online, add a call to action to your Google My Business post requesting clients or consumers to leave a review, or you could also add a “Review Us” option on your website.
Keep in mind to observe Google’s guidelines for reviews though. Otherwise, your efforts might just go to waste.
Google Maps strategy #6. Optimize your website’s homepage.
In your Google Maps listing, one of the fields that you need to fill out is the link to your website. When a user will click on that link from your Google Maps listing, they will be taken to your website.
The website that’s associated with your Google listing will greatly influence your ranking and authority in local search engines. In particular, the information on your website will be counted towards how Google considers you as relevant. If the website URL you added on your Google My Business profile takes users to your home page and if your homepage is optimized for local SEO, that can positively impact your ranking.
There are different ways on how you can optimize your homepage and some of the basic ways that you can immediately enforce include:
In the H1 or Title Tag on the home page, including the details about your business name, metro area, and business category.
Description Tag: Moving on from the title tag, the next key element within the metadata of your homepage is your description tag.
Write meaningful onsite content while continually mentioning your business name, metro area, and business category.
Google Maps strategy #7. Avoid the common Google Maps SEO mistakes to rank higher in search results.
One of the most common mistakes that business owners make in connection with Google Maps SEO has to do with keyword stuffing in their business name. Keyword stuffing is when you add more keywords than you should in your Google My Business’ business name field. Many businesses are doing it with the hope of getting a spot in the local 3-pack. Unfortunately, Google hates keyword stuffing and it can detect if you are doing it.
According to Google My Business guidelines, your business name should reflect its real-world name and you should use it consistently across your website and storefront among others. It’s important to accurately represent your business name as it helps avoid confusion among potential clients.
The guidelines also clearly state that including unnecessary information in your business name is not allowed, and doing so may result in the suspension of your Google My Business Profile.
If you think that a competitor is not playing fairly or is using this dirty tactic, at GMB Crush, we can confirm this information for you. From your Google My Business GMB Crush dashboard, you can get more insights about your competitors’ titles and see if they are overstuffing their titles with keywords. If they do, you can report them to Google.
Another common mistake is when the address in Google My Business profile differs from what is listed on your website and anywhere else online. Consistency in your address will not only help avoid confusion but it will also reflect on how trustworthy your business is.
Google Maps strategy #8. Fight off spam listings.
Fighting off spam is more of a tactic to safeguard your high ranking against spam listings. You don’t want to compete with competitors who are cheating to rank higher ahead of other businesses. So what you do is report them so Google can take the necessary actions.
When fighting off spam listings, you don’t have to check every single business listed on Google search results where your business name also appears. You just have to check the businesses that are on top of your business on the listings.
At first glance, many spam listings may look legitimate. However, if you open their profile, you’ll discover a lot of errors such as if their website URL leads to a “spammy” website, if they may be using a fake address, and if others may be posting fake reviews. If you can successfully remove those spam postings on top of your business in the search results ranking, you can jump to the higher position in Google Maps and Google search results.
If you come across spam or other fraudulent activities on Google Maps related to a business name, contact number, or website URL, you can use Google’s Business Redressal Complaint Form.
GMB Crush Takeaways
In today’s digital trend, if you want to rank higher in Google Maps and to be included in the local 3 pack, you have to invest in an effective optimization strategy. It is worth an investment because optimizing your business for Google Maps offers a lot of benefits. For one, it helps improve your online visibility in organic search results. And with increased visibility, you can potentially get more clients and increase your sales and potential income. Just remember though that Google Maps marketing SEO may take time before you can see its significant impact and positive results on your business.
We’ve heard many business owners who completely understand the importance of Google Map SEO but are not making any move to act on it because they don’t know where to start. If you are in that situation, you can benefit from understanding what your competitors are already doing in connection with their local SEO efforts. GMB Crush can help you track that and stay above the competition. With GMB Crush, you can gain insights as to how your competitors are utilizing their Google My Business account for Google Maps and if Google is rewarding them for their efforts. This data is a good starting point in strategizing your next move.
SEO Lover, my motto is Action Over Words.