What are GMB/GBP categories?

Answer

  • Describe the nature of your business.
  • Connect you with customers who are searching for similar products or services. For example, if your primary category is “Chinese Restaurant,” your business may also appear in search results for “restaurants” or “Chinese food.”
  • Align with the primary goal of your business.

Local SEO Insights:

You’re permitted to set one primary category and up to nine secondary categories for your Google Business Profile. Our advice is to set no more than a total of four.

Before choosing the right combination of primary and secondary categories for your profile, we recommend that you audit the top 3 lists dominating the 3 pack to better understand their optimization strategy.

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