Is It Okay To Build New Websites To Target Different Areas? – Semantic Mastery with Bradley Benner and Marco Benavides Ferlini
Intro
Bradley: Okay, so Arbi’s got a shit ton of questions that we are no, there’s no way we’re going to get through all of these nor would we even if we had the time. Just Arbi, Just so you know, we appreciate the questions, buddy. But, you know, this much text wouldn’t be fair to everybody else even though fortunately, there’s not a lot of people below us, below you right now. It’s just too hard to get into this and not only that this is kind of borderline like consultation type stuff.
This is stuff that we cover in either the mastermind in depth, or in the heavy hitter club. You know, where it’s, it’s, it’s much more involved with types of questions in a case like this, where only half an hour and we’re supposed to also be answering other people’s questions. This is just too much and I know you’re trying to be helpful in some of these places as well. So again, I appreciate that, not, not trying to run you off or anything like that, I just want you to know that this is, that’s a tad much for us to be able to get to. And it wouldn’t be fair to anybody else posting questions underneath. So yes, I’ll start at the top, go ahead Marco.
Marco: Just to give you my take on that, I don’t see it as borderline, I see it completely as consultation, and something I would charge a whole lot of money for, because it will take me time to give that the complete answer that it deserves and requires.
Bradley: Yes, and I agree. I mean, like I said, this is where we go into, in depth types of questions, really long form answers to long form questions.
Marco: Yes.
Entity Authority
Bradley: And the semantic mastery mastermind, you know, every other week, I do a mastermind webinar where I’m happy to dig into shit like this. I know Marco and Rob do the same at the heavy hitter club. And then also, you know, if it’s, if it’s something specific, personal, sensitive, whatever, then that would become consultation time, like one on one consultation. But I’m going to take at least this first one, because I read through it already. And I’ve got a pretty short answer for you. Arbi, I’m not going to read this whole question guys, just because it’ll take me forever. But basically, what he’s asking is does it make sense to create separate sites to target different areas, if you’re doing local sort of SEO projects? Or does it make sense is it better to create categories right and expand on one site into other areas, and I’m pretty sure that Marco is going to say the same thing that I do. But it’s always better, in my opinion, to start with a, you know, a project that you brand, build some traffic and authority through, you know, ranking in the immediate local area first. And then start expanding out on that site, because you instantly benefit from the traffic and authority, the strength of the entity that you built through that first site, when you go to expand into other locations, right, you instantly benefit. Because the entity has been validated, solidified, been proven, it’s gained authority. It just makes everything so much easier and just Case in point, even when I used to separate my multi location brands into sub domains. So to be clear, years ago, we’re talking, you know, 8 years ago, and we had semantic mastery used to talk about, you know, creating multiple multi location stuff, setting up separate WordPress sites on subdomains of the main branded domain. And there was a reason for that and that was because at the time, we were still doing a lot of spammy shit. And sub domains, if any one sub domain catches a penalty, it’s isolated to that one subdomain, too. So essentially, that one location site, right that location, optimized WordPress installation on a subdomain. And it wouldn’t affect the route, the problem was if you were to catch a penalty, where you had all of your locations as inner pages on one route domain, and any and you were to catch a penalty on one of those locations, then it would affect the root domain and all of the other locations. So we used to separate those through sub domains.
SEO Shields
Bradley: But since we developed, since Marco came out with the SEO shield, and what was originally RYS Academy and drive stacks, and G sites and all that kind of stuff. We don’t do that anymore, like I actually take multilocation brand projects that I’ve had for years and change them, converting them from subdomains back onto now separate locations, landing pages on the root domain. And I did that because it’s a lot easier to manage and it’s just you know, we don’t do anything spammy anymore that I’ve had to worry about penalties like and for years, we haven’t had to worry about it because we shield our money sites with the SEO shield. So we don’t really ever do anything that’s going to catch a penalty and we’ve made it through update after update, after update and never had an issue.
So again, years ago, I used to do the subdomains because I had built originally you know one or two locations for this particular brand but I had gotten authority and was able to rank, ranking the maps pack and all that stuff. And so every time I wanted to add an additional location, I would just add a subdomain to that existing domain, which you know, optimize for the new location, and it would rank faster. It seemed like every subsequent location that I would add to the project was easier to rank and it’s because it would benefit from the brand authority that had already been built to the root domain. So that each time a new sub domain was added, it would essentially, would inherit, excuse me, inherit some of the inherent authority, if that makes sense.
Entity Strengthening
Bradley: So that’s what I would do, I would recommend, you know, building up the entity strengthening the brand itself, and then starting to expand on that I felt, I feel like you’re going to get not, I feel like I know, you’re going to get better results faster that way than if you try to start from scratch every single time, right. And again, there’s inertia with these types of projects and so it’s like, it’s like a locomotive that’s sitting still on a train tracks like a freight train, right. So all those trails, you know, the cars and all that stuff, it takes an enormous amount of energy to get it to start moving. But once it starts moving, it takes just a fraction of the energy to keep it moving, it’s the same sort of thing with websites, right. In my opinion, it takes an enormous amount of effort to get them up and starting to produce well. And then it just takes a fraction of the effort to add to it, and have those start to benefit and start to produce well a lot, a lot less effort than it does to start from scratch again, in new locations. That’s my take on it, Marco what do you say,
Marco: But once I began looking into the ranking score algorithm, especially 2018, when they incorporated the page rank algorithm, when they let the page rank patent expire, and incorporated the page rank algorithm into the ranking score patent and ranking score algorithm. We got to understand that and how Google is creating those relationships, not only seeing who is linking to you and who you’re linking to, and who all those are linking to, but how you are interlinking within, we began to understand the power that’s building. We were seeing it before that in drive stacks and G sites, we were seeing the type of power that you could actually rank a blank folder, once you developed enough power with just the keyword.
We began to understand that it was just so much better to keep everything under one branded umbrella, one branded entity, then we began to understand entities and how they work and how Google is creating all of these associations, how it wants to know how everything is related. We have all of these different entities outside, what you start doing is creating ambiguity so that Google doesn’t know what the actual entity is. This way it’s crystal clear, everything is within the same site and it’s related to schema, and you’re referencing the different nodes through your schema, and you’re referencing tier one and everything else that is related to it. Brad did a fantastic presentation on powerful life, about this very subject, how everything is related so that we match the way that Google, the Google graphical database understands entities.
Ranking Score
Marco: So then if we understand the math, and we understand the algorithms, and we understand what’s taking place, which is Google giving you a final ranking score for that website, why would you not add to your ranking score, rather than begin a new ranking score elsewhere, which you would then add to what’s already existing, so that now it’s linear. When you do it that way, it’s just one link, rather than exponential, how it’s supposed to be when you do it within the same website and you do it correctly, the way that we show how to build infinite power. We show them I mean, we’ve taken a year to explain that, in the heavy hitter club, how this all works together, how it’s all you can’t separate it, because there’s at least 8 or more algorithms at play that we’re targeting. But all you have to worry about is activity, relevance, trust and authority. I broke it down years ago, into activity, relevance, trust and authority and then we began to explain it we began to explain the math and how it all fits together. So what you’re talking about separating, and he says, Mike Martin blindly says ‘No, no’ he’s right.
Bradley: Totally agree. Again, totally agree and it’s funny because, you know, I, I like Mike Martin style for his magic page sites and everything and you know, it’s funny but there’s the next question that I’m going to get to because we got to wrap up in a couple minutes anyways guys. And again Arbi appreciated the questions and he posted below by the way Marco says no problem guys I get it. He’s got a laughing face so that’s cool. Well, we appreciate it, Arbi.
Listen/Watch the full episode here:
https://www.youtube.com/watch?v=qZxsu1yKLmY
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