What is a Secondary Dimension in Google Analytics?

Answer

  • A visualization that will help you understand the impact of data
  • A dashboard widget showing more detailed and specific analysis
  • The second level of information gives you a more specific analysis of your dataset.

Local SEO Insights:

The secondary dimension allows you to drill down further into your dataset to give you a more specific view of information. For example, if you are looking at your number of users in a given city, you can add a secondary dimension such as Browser to give you an idea on how many of your users in a given city are using Chrome, Firefox or other browsers. The specific information you can get out of the secondary dimension can be useful in your analysis.

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